Get to know the Less Ordinaries

If We Can Think It.
We Can Make It.

Your brand is unique.

But guess what? So are all your competitors. And in today’s content-crammed world everyone’s a ‘thought-leader’. Without distinct personality and values oozing from every corner, your brand will drown in a sea of sound-alikes. Which is why we’ll do our darndest to make your voice louder, more distinct, more stylish and more persuasive than everyone else in your industry.

Less Ordinary is a creative strategy agency from Shanghai. We exist to help organizations look ahead, bringing concepts to life and building systems that shape the future. Our crew of creative rockstars creates brands, content and digital campaigns for successful, ambitious companies in China and beyond.


  • In-House Consulting
  • Brand Building + Strategy
  • Growth/Innovation Strategy
  • Trendspotting Consulting
  • Resource Allocation
  • Management Training + Workshops
  • Brand + Visual Identity
  • Web Design + Development
  • 3D Graphics + Motion Design
  • Video Production
  • Deck Design
  • Data Visualization

Size Does
Not Matter

Small or big, we've been very fortunate to collaborate with cool people.
  • Less Ordinary’s service and dedication is definitely a priority. They have been our top choice for campaigns, marketing design, video shooting and production for the past year. They bring superb high-impact design, creative video approach, attention to detail and an excellent understanding of our corporate needs, all of which has enabled us to raise and maintain our profile significantly.

    Loris Li | Marketing Manager

    Facebook Greater China
  • Han and his team delivered for us, in a very short period of time. In addition to their speed, what stood out most was their ability to translate our ideas and concepts into very compelling visuals. The creative they developed was equally stunning and effective.

    Michael Patent | Founder & Managing Director

    Culture Group
  • Less Ordinary is the answer to all your brand, marketing and design needs. Their many positive attributes include out-of-box ideas, competitive pricing and incredibly fast turnaround time. LO has effectively led all the creative development for all our clean energy initiatives. What an outstanding team!

    Andrew Chang | Director of Partnerships APAC

    New Energy Nexus
  • Less Ordinary delivered outstanding identity designs for one of our Intrapreneurship projects (“Groots”). They worked to understand our brand and created a quality campaign with exceptional professionalism and creativity.

    Thomas Chrometzka | Director Renewable Energy

    GIZ Thailand
  • In June 2018, we had the chance to work with Less Ordinary on promoting startups and entrepreneurship during our flagship event Asia Clean Energy Forum. Their design is creative yet simple and professional. It was developed based on a high understanding of our organization’s marketing guidelines and at the same time, it was unique and eye-catching.

    Yichu Zhang | Marketing and Partnerships Consultant

    Asian Development Bank
  • It is such a great pleasure to work with Less Ordinary. They fully understand our needs and the final project display was beyond our expectations. We have received high compliments about our brand both online and offline.

    Kelley Ma | University Partnership Manager

    China Campus Network
  • Working with Less Ordinary has helped us position our brand in the market and gain many advantages. Han’s creative vision combined with effective execution has saved us both money and time. We are lucky to have found this fantastic team!

    Li Zhang | Director of Research

    China Access Program


We are small yet mighty, we are young and reckless though wiser than you may think, we are go-getters but most of all, we are visionaries.
  • Han Lin

    Creative Director
  • Angela Lin

    Business Director
  • Nora Lyu

    Graphic Designer
  • Joe Zhou

    Graphic + UI Designer
  • Leah Li

    Graphic Designer
  • Roman Kulik

  • Frank Gao

    Video Producer + DOP
  • Jay Li

    Full-Stack Developer